Overview
The account continued to deliver quality traffic in June, with a click-through rate of 10.1%, an above industry norms. The Yamaha Engine campaign performing strongly at a $7.41 cost per conversion. The brand generated 43 conversions from a modest $385 spend. Volume was lower than May, largely because the Stacer promotional ad groups were inactive during the month, which points to a clear, quick win: with Stacer coverage restored and the top landing pages sharpened, July is well positioned to bring conversion volume back to trend and beyond.