Optimise Whitewater SEM May 2026 Report

Overview
- Google Ads generated 65 conversions from 608 clicks, maintaining a strong 11.1% CTR, indicating highly relevant ad targeting and strong search visibility.
- Campaigns delivered leads at an efficient $5.69 cost per conversion, with total spend remaining controlled at $369.76.
- Yamaha Engine, Whitewater Dynamic Ads, and Stessl Boats campaigns were the strongest contributors to engagement and conversions.
- High-intent keywords including "aluminum boats", "boat accessories", "boat dealers", and "boat motor" continued to generate qualified traffic and conversions.

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